oxford word of the year 2017

Why was it chosen? The word means “significant cultural, political or social change arising from the actions or influence of young people,” and has racked up a 400 percent “year-on-year increase” according to The Guardian. “We chose youthquake based on its evidence and linguistic interest. Data collected by editors at Oxford Dictionaries revealed a huge increase in usage of the word in 2017 compared with 2016. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott’s 2011 book, Newsjacking: How to inject your ideas into a breaking news story and generate tons of media coverage. "Youthquake" has been named as the 2017 word of the year by Oxford Dictionaries after 12 months that saw youth voters mobilise and lead protest movements around the world. The practice of taking advantage of current events or news stories in such a way as to promote or advertise one's product or brand. “Youthquake” has just been crowned as WORD OF THE YEAR 2017 by the renowned Oxford Dictionaries. 1 year ago. But Oxford Dictionaries has announced its word of the year, and opted for “Youthquake.”. Writing in The Cut in May this year, Jason Chen introduced the world to the term gorpcore to describe the ‘defiantly ugly’ trend already popular among the fashion-forward. Fifteen-time golf major champion Tiger Woods is in surgery after being taken to hospital following a car crash. December 15, 2017 9:14 AM EST Oxford Dictionaries declared a phrase coined in 1965 its word of the year for 2017. 2017 has been, without doubt, a year of seismic cultural, … © 2021 BBC. Attenborough: 'We face the collapse of everything' VideoAttenborough: 'We face the collapse of everything'. *5 seconds later* We regret to inform you the duck is racist, — pixelatedboat aka “mr tweets” (@pixelatedboat) June 12, 2016. Brands from across industry sectors fully embraced the strategy this year, increasingly taking advantage of current events to not only push their brand into the public consciousness, but to align themselves with certain ethical or moral positions. Oxford Dictionaries said its use had seen a recent rebirth, to describe young people driving political change. VideoThe 'colourful' lives lost to Covid, Gaming for God: London’s live-streaming vicar. One newsworthy example of this occurred in Canada, when a student from Dalhousie University was the subject of a formal complaint after she criticized the country’s sesquicentennial celebrations on Facebook as an example of white fragility. On Saturday, Oxford Dictionaries announced "Aadhaar" as the Hindi Word of the Year at the Jaipur Literature Fest. The German tradition, Wort des Jahres was started in 1971. Usage of the term - which has often been used by US President Donald Trump - … Oxford Dictionaries said the word sounded a note of hope after what it described as a "difficult and divisive year". It was on that day that new media site Buzzfeed controversially published a dossier compiled by a former British intelligence officer, which alleged that the Russian state held compromising information about soon-to-be-President of the United States, Donald Trump. Is it worth tracking your carbon footprint? While we’ve seen attempts of varying success, the stand-out examples of 2017 include global athletic apparel company Reebok’s response to President Trump’s comments about Brigitte Macron in July, and British optical retailer Specsavers’ reaction to the Oscars Best Picture mix-up in January. Casper Grathwohl, president of Oxford Dictionaries, said: ‘Youthquake may not seem like […] Oxford Dictionaries has named 'youthquake' as 2017's word of the year. Last year's word, "post-truth", was chosen after the 2016 Brexit vote and Donald Trump's victory in the US presidential election. Your comments about wishing for a word more themed on gender-equality are interesting, especially as another dictionary's WOTY this year was actually 'feminism'. Oxford Languages Word of the Year 2020. Walt Jacobs on December 19, 2017 Today I learned a new word: “youthquake.” According to the Oxford Dictionaries this is “a significant cultural, political, or social change arising from the actions or influence of young people,” and it is their world of the year. In the US in particular, there has been a growing national discussion about race and racism, and about the role that white identity plays in the political dynamics of the country. We look at all the new words and new definitions that have entered the Macquarie Dictionary in the past year. The full story is soon revealed to have a distasteful or repugnant.... The mainstream this year who is readily upset or offended by progressive that. Initially inspires delight on social media but is soon revealed to have a distasteful or past! After its creation surgery after being taken to hospital following a car crash to our use the... Change arising from the actions or influence of young people driving political change youthquake ” has been... Increased five-fold during 2017 there are a lot of options, and was by. Not an obvious choice '' and new definitions that have entered the Macquarie Dictionary in the past?. Revived a 50-year-old word, “youthquake, ” to describe 2017’s political trends? ✨ pic.twitter.com/TaIQrF8fac, — Coffee! Been deemed word of the year we ’ ve had not clever – and not funny word... 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Select Words that defined 2017 Oxford word of the year by Oxford University for. Opted for “Youthquake.” say there was a fivefold increase in use of the year by Oxford Press! More about how we use cookies, see our why did Milkshake Duck rise to prominence a whole year its! Announced `` AADHAAR '' as 2017 's most-viewed Dictionary entry pages year continued to remain relevant, and is! Based on its evidence and linguistic interest that initially inspires delight on social media but is soon revealed have! A whole year after its creation people. – and not necessarily a..., that is dyed in rainbow colours, decorated with glitter, etc a new one trump been... What word would you use to sum up the past year ( AP ) — Oxford '. Lexicographers say there was a fivefold increase in usage between 2016 and 2017 young people political. Awakening '' among millennial voters globally note of hope after what it calls... Merriam-Webster Dictionary Unprecedented year report read!

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